BRAND ESSENTIALS
Scalable brands for mission-driven pioneers.
Minimum Viable Brand (MVB)
We know early-stage teams wear a lot of hats. When you’re focused on getting things off the ground—hiring, building, fundraising—branding often falls to the bottom of the list. But it matters.
Brand Essentials is our streamlined approach to brand building. It’s fast, focused, and designed to give you just what you need to launch with clarity and grow with confidence.
Who is this for?
The Brand Essentials MVB process is specifically designed for organizations that need to build a brand in a thoughtful way, but have limited time and resources.
New organizations that need to launch
You're early—but you know a clear story and identity will get you farther, faster.
Established teams making a shift
You’re pivoting, repositioning, or reintroducing—and need a reset that’s quick but strategic.
Internal teams extending a brand
You’re spinning up something new. It needs to feel distinct, but still connected.
VIEW BRAND WORK
The MVB Process
Our five-step process moves fast, stays grounded in strategy, and delivers tools you’ll actually use.
THE 5-STEP PROCESS
Build the Foundation
Clarify your core—why you exist, who you serve, and what makes you distinct.
01
+ Purpose Statement
+ Vision
+ Mission
+ Audience
+ Positioning
02
Bring the Brand to Life
Shape how your brand looks, sounds, and feels. Find the creative spark—and the system behind it.
+ Brand Personality
+ Brand Metaphor
+ MoodBoards & Stylescapes
+ Messaging Framework
03
Design the Identity System
Create the distinct visual building blocks that bring your brand to life—designed to scale.
+ Logo
+ Color
+ Typography
+ Imagery Style
+ Sample Applications
04
Develop the Brand Starter Kit
Move forward with practical, plug-and-play assets so you’re ready to roll
+ Landing Page
+ Presentation Deck Template
+ Letterhead and Business Card
+ Email Signature
+ Social Banners and Avatars
05
Document & Plan for Growth
Set your team up with the frameworks to ensure consistency and adaptability as your brand evolves.
+ Brand Guidelines
+ Brand Roadmap
FREQUENTLY ASKED QUESTIONS
Questions? Here are some of the things we get asked most often about the MVB process.
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MVB is designed to move quickly and focus on essentials. It’s faster, lighter, and built to get you launched without skipping the strategic groundwork.
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Most projects run 4–8 weeks, depending on complexity and your team’s timeline. We’ll co-create a schedule that fits—and flag if a different approach makes more sense.
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Not a problem. Everything we deliver is usable out of the box—easy to apply, easy to hand off, easy to build on.
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Brand Essentials is a fixed-fee project with a clear scope and no guesswork. Let’s talk—we’ll walk you through what’s included and how it’s priced.
Let’s build a brand that grows with you.
