BRAND ESSENTIALS

Scalable brands for mission-driven pioneers who want to change the world.

Minimum Viable Brand (MVB)

Early-stage teams know brand matters—but when you’re focused on building, hiring, and fundraising, it often takes a back seat. We get it.

That’s why we created Brand Essentials—a fast, focused process that delivers a ready-to-use brand toolkit with just what you need to launch and grow.

Who is this for?

The Brand Essentials MVB process is specifically designed for organizations that need to build a brand in a thoughtful way, but have limited time and resources.

Early-stage organizations needing a brand

Early-stage ventures who need a brand to help legitimize their offering

Existing brands needing to pivot

Organizations that have been around a while but need to quickly change course because of external pressures

Intrapreneurs needing to extend a brand

Organizations that are adding a new product or service and want to test the market

VIEW BRAND WORK

The MVB process is split into five steps designed to help you gain clarity and prioritize quick decisions. In the end, you will have a brand that gives you the confidence to launch with a solid brand while allowing enough flexibility to evolve as you grow.

THE 5-STEP PROCESS

Build the Foundation

Define your purpose, vision, mission, audience, and positioning to ground your brand in meaning and clarity.

01

+ Purpose Statement

+ Vision

+ Mission

+ Audience

+ Positioning

02

Bring the Brand to Life

Shape your brand’s personality and creative direction through metaphor, moodboards, and messaging inspiration.

+ Brand Personality

+ Brand Metaphor

+ MoodBoards & Stylescapes

+ Messaging Framework

03

Design the Identity System

Create a distinct visual identity—logo, color palette, typography, imagery style—with applications that express your brand.

+ Logo

+ Color

+ Typography

+ Imagery Style

+ Sample Applications

04

Develop the Brand Starter Kit

Launch-ready assets, including a landing page, presentation deck, business cards, social banners, email signature, and more.

+ Landing Page

+ Presentation Deck Template

+ Letterhead and Business Card

+ Email Signature

+ Social Banners and Avatars

05

Document & Plan for Growth

Deliver brand guidelines and a roadmap to ensure consistency and adaptability as your brand evolves.

+ Brand Guidelines

+ Brand Roadmap

FREQUENTLY ASKED QUESTIONS

Still have questions? Here are some of the things we get asked most often about the MVB process—what it is, who it’s for, and how it works.

We’re here to make branding feel a little less mysterious and a lot more doable.

  • MVB is leaner, faster, and focused on what matters most right now. It’s built to give early-stage teams the clarity, credibility, and cohesion they need—without the extra layers that can slow you down.

  • We (slightly) custom tailor the length of the process based on a variety of factors like your availability, existing milestones or key dates you have, complexity of your business, etc. Before we start we will work with you to set the right amount of time. However, the process is designed to last between four-eight weeks. Anything less than four weeks, or more than eight, requires something different. 

  • Great question. We see this all the time and the answer is slightly different for everyone. So, as part of the roadmap, we will cover how to get work done after this process. You’ll get a custom visual identity, foundational messaging, brand guidelines, and ready-to-use assets like a pitch deck template, landing page design, and social media visuals. All the tools you need to show up with confidence.

  • MVB comes with flexible payment options: Project-Based Pricing or Post-Funding Financing

Ready to build a brand that grows with you?